GM has high hopes for new La Raza

Detroit – General Motors unveiled a new mid-sized SUV/ people career this week which is specially targeting at America’s growing Hispanic population

Set against a South-western desert back drop, the new Chevrolet La Raza appeared at this week’s motor show in militant red with garish chrome wheels, adjustable hydraulic suspension, red, green and white interior trim and black tinted windows.

CEO Mark Wornbearing hopes to win over at least 20 percent of Hispanic new car buyers with the La Raza, which has a number of features specifically designed for Hispanic motorists:

“The La Raza has been meticulously designed from the ground up with the Hispanic market in mind. It has more than adequate seating for a large extended family and with good ground clearance and permanent 4WD its ideal for driving on badly maintained Californian roads and those late-night trips to desert border crossings. Tinted windows also come as standard, so there no need for nosey gringos to know what (or whom) you’re carrying in the spacious luggage area.”

Mr Wornbearing says in marketing terms, it’s a big improvement on the Chevy Redneck, which failed to generate much sales in the mid-west:

“The Redneck wasn’t a bad vehicle, but it was targeted at a shrinking demographic – there just aren’t that many middle-income whites with lots of kids these days. And obviously the name didn’t go down well in the coastal blue states.”

Motoring critic David Highgear had reservations about the vehicles “loud and in your face” styling, but was very impressed with its safety features:

“The new anti-skid breaking system is a real step ahead for GM and the car will automatically slow if you try to run a red light or get too close to the vehicle in front. Around town it practically drives itself – which is really important when you’re talking about a demographic that includes a lot of drivers without valid licences.”

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